EXEED is a premium automotive brand under Chery Automobile Co., Ltd., established in 2019 and headquartered in Wuhu, Anhui, ChinaPositioned as a "global performance luxury innovator," the brand's philosophy is "Passion Beyond Dreams," committed to empowering performance with technology and delivering the art of driving to the world.
EXEED has built two product series—"EXEED" and "Star Era"—covering four powertrain types: fuel, plug-in hybrid, pure electric, and extended-range, with prices ranging from RMB 150,000 to 400,000. The brand has established a presence across 29 countries and regions worldwide, serving more than 500,000 premium users.